Why Choose Big Commerce as Your e-commerce Platform?

When you compare E-commerce platforms for price, service and functionality, the real question is; why wouldn’t you choose Big Commerce? Keep in mind, I am not saying that this cart system is superior in every single way to every shopping cart system available. But overall, the Big Commerce platform allows clients comprehensive features that are easy for new online businesses to use, yet powerful and flexible enough for the most demanding e-commerce expert. From a web designers’ perspective an e-commerce website must be designed with usability in mind as well as the ability to provide clients with access to all the tools needed to develop, maintain, and grow a thriving online business.

There are many factors that contribute to determining what E-commerce platform is best suited for any specific website. These factors range from content management to shipping integration and inventory management. At my Web Design Company, the number one factor in determining an E-commerce platform is ease of use. Many website owners like to take control and maintain their own websites. The Big Commerce platform is by far the easiest to understand and use and has an extensive library of video tutorials. When compared to a complex cart system like Miva Merchant – it’s a no brainer. Miva may be versatile, but it’s not all that user friendly.

The second factor in determining an E-commerce platform is the range of features. Big Commerce is pretty robust. I leave it to you to check out all of their features and functionality, but what I’m impressed with is their consistent desire to improve their system and their ability to integrate with third party shipping, management, and analytics software. Another huge plus is the amazing control and flexibility in optimizing content for search engines.

Big Commerce is not only the fastest growing E-commerce platform in the world it is one of the best supported! This is a huge benefit to both web designers and store owners. As many web designers know and businesses are finding out, platforms such as VirtueMart and OS commerce are limited and not well supported. This makes expansion, integration, security and trouble shooting extremely difficult. Interestingly enough, we have actually converted two OS commerce sites this month. Both websites were suspended from Google, because they were hacked due to weak security systems. Clearly a pretty large pitfall of using a free shopping cart system.

When running an online store, support is clearly an issue. In a way, opening an online store is a lot like entering into a business partnership; the success of your business depends on uptime, security, management, and support which is provided by your E-commerce platform and web design team. It’s quite a comfort for website designers, and store owners alike, to be able to get in touch with a friendly, knowledgeable support staff to receive help when it’s needed.

Over years of working with several e-commerce platforms, my Web Design Company has found that Big Commerce provides businesses with an affordable, enterprise-grade E-commerce platform that is very easy to manage. It’s an e-commerce platform that provides you with vast creative control over the styling of your website as well as a very easy to use client login area to manage and update your products. There are plenty of e-commerce shopping carts available, but web designers and business owners should recognize that Big Commerce is going to be the industry leader in shopping cart systems.

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